Modern Marketing and Media Built for Today's for Manufacturing Buyer
Industry Sage Labs is a marketing and media growth advisory firm designed to help B2B manufacturing companies modernize their marketing, media, and sales enablement strategies.
Real Manufacturing Expertise Meets Modern Marketing & Media
Industry Sage Labs was created by professionals with over a decade of global manufacturing media experience. Our digital-first strategies, media ecosystem, and hands-on partnership give you a competitive edge in an industry ready for innovation.
We believe the future of manufacturing marketing is social-first, digitally integrated, and audience-driven. Our approach is built on three key pillars: Training, Done-for-You Services, and Advisory & Growth Strategy—all working together to position manufacturers as industry leaders.
Our mission is to help B2B manufacturers communicate their value in a digital world that’s ready for a fresh approach. Unlike traditional agencies that focus on campaigns and deliverables, we integrate directly into your business, providing hands-on implementation, strategic guidance, and execution services to help manufacturers thrive in the digital age.
Made for Manufacturing
Our strategies are built for technical products, specialized audiences, and long buyer journeys.
Collaborative Support
We’re more than an outside agency. We work side by side with your team, from planning to execution.
Media Advantage
Leverage our Industry Sage Media platform to gain instant credibility, reach, and industry insights.
Real Results
Our methods come from practical, in-the-trenches experience, designed to move the needle where it matters most.
Our Services
3 Ways We Help Manufacturing Companies
We bring the integration of modern media combined with effective sales and marketing strategies to the manufacturing world. Through targeted LinkedIn sales training, done-for-you media services, and strategic advisory, we help you stand out as a leader who truly understands your audience’s challenges.
1
LinkedIn Social Selling Training Program
Turn employees into credible brand ambassadors who engage buyers, share insights, and generate trust through modern social selling strategies.
2
Done-For-You Media Services
From executive thought leadership content to podcasts and influencer campaigns, we handle every detail, positioning you as a true industry authority.
3
Strategy & Advisory
Gain expert strategy, advisory, and guidance to refine your marketing-media approach, mentor your team, and ensure every initiative supports your overarching objectives.
Traditional Manufacturing Marketing Isn’t Cutting It Anymore
The old playbook of trade shows, print ads, generic corporate messaging can’t cut through the noise anymore. Today’s B2B manufacturing buyers are active on social platforms, trust industry influencers, and value genuine thought leadership. If your approach hasn’t kept pace, you’re leaving opportunities on the table.
Today’s B2B manufacturing buyers seek real insights, credible voices, and meaningful interactions online. Without integrating modern marketing and media, it’s nearly impossible to stand out, connect, and convert. Industry Sage Labs integrates marketing strategies with innovative media so you can reach, resonate, and outpace the competition.
Ready to break free from dated approaches?
Industry Sage Labs can help you revitalize your marketing, connect with modern buyers, and create momentum for long-term growth.
Before:
After:
DEEPEN YOUR COMPETITIVE ADVANTAGE
Ready to move beyond the basics? Our core offers go beyond theory, delivering practical support designed to elevate your brand and fuel steady growth. Each service and program offer helps you build meaningful relationships, strengthen credibility, and maintain authentic connections with your audience.
LinkedIn Training Program
Empower your team to become trusted industry voices. We provide ongoing coaching, frameworks, and real-world examples to optimize profiles, craft impactful content, and nurture professional relationships—turning your employees into a built-in growth engine.
Key Highlights:
Done-For-You Media Services
Stop relying on off-the-shelf marketing materials. We translate executive insights into compelling content, produce engaging podcasts, and connect you with the right influencers to amplify your reach. This ensures a steady stream of memorable media that sets you apart without overwhelming your internal team.
Key Highlights:
Strategy & Advisory
Get a trusted advisor who aligns your marketing and media efforts with your business goals. We’ll identify opportunities, optimize your channels, and support your internal team with mentorship and best practices—ensuring every effort builds long-term value.
Key Highlights:
- Ongoing strategic counsel to navigate industry shifts
- Tailored recommendations for channel optimization & content planning
- Mentorship & support for your in-house marketing team
The State of Manufacturing Marketing
Many manufacturing buyers have shifted how they research and purchase—old tactics like trade shows and brochures alone no longer drive reliable growth. Our core belief is that B2B manufacturers thrive when they embrace digital channels, share consistent thought leadership, and adopt an integrated strategy that meets modern buyer expectations.
LinkedIn Is Where Business Happens
Around 80% of B2B leads generated on social media originate from LinkedIn. A well-trained team can turn everyday interactions into qualified opportunities.
Influencer and Executive Content Get Noticed
B2B companies leveraging influencer campaigns or executive-led thought leadership often see up to 3x higher engagement compared to traditional ads or static blogs.
Podcasts Are a Preferred Format
Industry-focused podcasts have seen a 30% jump in listenership, suggesting manufacturers who share insights through audio can stand out in crowded markets, own media and distribution, and create endless impactful and helpful content.
Ongoing Strategy Outperforms One-Off Tactics
Organizations with an advisory partner guiding digital efforts see more consistent growth over time—every initiative builds on a cohesive plan rather than being a one-and-done campaign.
What They Say
Industry Sage Labs Understands What Manufacturers Need In This Digital Age
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit.
Jenny Roberts - Writer
“
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Jenny Martins
“
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
todd jones
Our Team
Founder
Trevor Robinson
Creative Director
Zach Beidler
Head LinkedIn Trainer
Celeste Berke Knisely
Senoir Developer
Ovidiu Newman
Get [desired outcome] now!